It could mean a few things but it’s actually a long-shot bet in the game of craps. Rolling a double 4 makes a “HARD 8” and it pays about 10 to 1(about the same odds as making it in the fashion business, jokes Victor Mizrahi, founder) After many tongue in cheek jokes with references to the “HARD 8” and the response that it got, I just had to name my new t-shirt line “HARD 8”.
Based in Downtown Los Angeles in its own factory/loft “HARD 8” began in 2003 with the concept of producing a line of original, hand printed, hand finished t-shirts, polos and tanks.
All types of creative people and
celebrities have been wearing “HARD 8” such as world-famous house DJ Tiesto, Recording Artist Sean-Paul and Rap Mogul Jim Jones.
From Dj's to Designers to actors there has been a tremendous support for
the “HARD 8” collection. The T-shirts range from whimsical to cutting-edge contemporary.
The collection sells exclusively to better specialty stores not only in the U.S., but around the world.
Hard 8 can now be found in Japan, Singapore, Australia, Canada, Latin America, The Caribbean, Germany and Switzerland.
We build our brand one customer at a time and our goal is to have a family of retailers and friends around the world.
HARD 8 Team