About Us

OUR STORY
 
Hard 8 Clothing was started in 2003 by L.A. native & fashion industry entrepreneur, Victor Mizrahi.
The brand began with the concept of producing original, high quality t-shirts that would appeal to an alternative fashion consumer looking for something truly original to look & feel great in.

Hard 8 has sold in top retailers around the world & has recently decided to become an "online-only" brand offering a fresh assortment of designs each season & is constantly designing all types of tee's, hoodies & sleeveless cuts for guys and girls produced in its print factory in Los Angeles where each item is hand printed, hand finished, pre-washed & detailed.

Once a print goes in the line, it just keeps on selling. In fact, many of the Best Sellers In the Hard 8 collection are remixes of prints from the early days. Some of our classic prints are: Headphones, Blessed, Sinner, Saint, Hamsas, Skulls, Crosses, Buddha, Faith, Disco Balls, and many others.


With Mizrahi’s personal connection to the house music scene, right from the
start, Hard 8 had a unique appeal for insiders in the DJ world & music industry in general. The designs have the “edge” music fans relate to and within a short time, top retailers & stylists  were touting the brand & the worlds biggest  DJ’s  and artists were wearing Hard 8.
Dj’s Carl Cox, David Vendetta , Tiesto, Sharam, Roger Sanchez, Desyn Masiello, Hernan Cattaneo as well as leaders in the hip-hop world such as Common, Sean Paul, Nas, Pharoahe Monch, Jim Jones and countless celebrities, have all worn Hard 8 designs.
One of the greatest pleasures of  being in this business
according to Mizrahi is that he, along with design director Cas Moore get to
hang out and vibe with many of its fans & D.J’s, who are more
family than anything.  Some of our most memorable destinations have been:

BURNING MAN, VEGAS, MIAMI, NY, SAN FRANCISCO,MEXICO CITY, LONDON, IBIZA & of course, our home D.T.L.A. 

HARD 8
“It’s What Music Wears”

FOR WHOLESALE INQUIRIES:

info@hard8clothing.com

213-595-7744